New research from Search Engine Marketing Professional Organization (SEMPO) sheds light on what's happening in the SEM industry today, from the size of the industry to key trends that will shape the year ahead.
SEMPO's sponsored survey was conducted by Radar Research and IntelliSurvey and drew 553 respondents. This is the second annual industry-wide survey; last year's "2004 State of the Search Marketing Industry" was released a little more than a year ago.
The report contains both predictable findings and a few surprises. According to the study, the U.S. and Canadian SEM industry grew from $4 billion to $5.75 billion, with paid placement accounting for 83 percent of the total spend...
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