According to Scott Spencer of SmartReply, two-thirds of consumers have cell phones and 75% of those subscribers use text-messaging. It's time for retailers to embrace mobile messaging as another direct channel to build deeper relationships with customers.
In theory, this is a great idea...opt-in registration for special offers that are driven by customer profiles and their respective values to the brand. And you can execute targeted communications just as with direct mail, email and voice messaging channels. How can you beat that? Sure, maybe it won't scale as big as other channels yet, but why not gain learnings now because we all know it won't be long before this medium is a mainstay in a marketer's repetoire.
While I like the idea of using targeted, permission-based text messaging, part of me remain uneasy as many retailers I talk to have enough trouble handling their traditional channels. Would you agree or do you think retailers are ready for this "new" medium? Which retailers do you think will likely be good candidates for deploying text messaging to their customers? Why? Click here for the article I read in DestinationCRM.com Read more about the possibilties of text messaging in retail