I have a definate concern about G-mail and it's approach to e-mail marketing. Our clients spend good dollars to promote their brands and we develop some powerful creating messages and offers, only to find that Google takes our brand offers and puts competitive brands right next to them in a sidebar. In other words, the competitive brand is getting instant exposure with our client's customers. I'm crying foul.
This is somewhat like the Catalina Marketing couponing scheme in supermarkets - the old buy to deny strategy. That seems to be fading and I never thought it was very successful because the customer already had the product in her shopping cart before the competitive coupon was issued.
G-mail delivers a potential competitive brand punch before the reader can move on.
Group 3 Marketing