On Thursday, October 12, 2006 at 1pm (Eastern), The DMA CRM Council will host a Virtual Seminar, Leveraging Data for Customer Management & Retention. This session is co-sponsored by the DMA CRM and Financial Services Councils.
This seminar will take you through a virtual case study of RBC Centura Bank, the U.S. subsidiary of Royal Bank of Canada. Go behind the philosophy and explore the sophisticated methodology RBC Centura Bank created to leverage its customer performance management system. Learn how RBC addressed four core components of CRM - Penetration, Acquisition, Efficiency and Retention - and successfully applied their unique CRM approach with dramatic results across all measures.
Add to the discussion here on the CRM Blog, then come back after the session to post your thoughts, comments and continue a discussion with your peers that will help you apply this methodology to your own customer populations.
To register for the virtual seminar, or to learn more, please visit:
Looking forward to the discussion.