CRM OpCom 2/14/07 Meeting Notes

Attention OpCom Members
Please review the following notes from our last meeting.  Feel free to notify everyone of a comment or edit via the Comments tab below.  We will make changes as needed.  Thank you.

Dave Rinaldi

MINUTES

 

The DMA Customer Relationship Management Council

Operating Committee Meeting

Wednesday, February 14, 2007

1:00PM – 2:00PM EST

OpCom Members in attendance:

Bart Foreman

Jeanmarie Gelinas

Josef Katz

Bill Lipman

Greg Osenga

John Stevenson 

 

OpCom Members not in attendance:

Brian Baker

Dave Rinaldi

Riccardo Zane

 

DMA Staff in attendance:

Diane Kaminskas

Tatiana Rios

 

I. Welcome/Opening Remarks

· Everyone was welcomed to the call

 

II. Programming

              · DM DaysNew York

                    – Bart submitted a proposal and will call the DMA to fill in some of the missing                                                     information

- Jeanmarie, Josef and Bart will be attending

               · DMA07 Event -Chicago

- Presentation Ideas – asking everyone to give thought on a dynamic topic

o Why CRM matters now more than ever?

o Success stories with CRM

- Networking Breakfast – speaker for the breakfast – Jeanmarie has a contact

o Tatiana suggested to hold the event Tuesday

                                             a. Should we tie in with another group (Analytics Council) or do it alone?

                                                                           i.  Good idea to join with another group and open up the                                                                                          whole networking field

1. Propose the idea to the Analytics Council

· Everyone should try and get the best speakers possible for the event

· RFPs for DMA07 – Council Sponsored Sessions were due on February 12^th. The council can send in 4 RFPS that they would like to see sponsored by the Council

· February Webinar – haven’t seen any information, no one from the OpCom is registered

 

III. Blog

· Really only one post in the last month

· Not much activity

· Look into adding the link elsewhere on the DMA page

· Maybe send out a reminder or relaunch email to the council and have all inquiries go to Diane so that she can provide them with a typepad invitation

 

IV. Membership

· 60 members

- look into why Bart and Josef are not on the membership report

o Update – Bart and Josef are on the membership report, it was just a matter of linking their accounts with the CRM council

· sent out 45 personal winback campaigns today

 

V. Action Items

·  Publicize the blog as much as possible

 

VI. Upcoming Meetings

      1^st Wednesday of each month at
      1:00 PM EST
       · March 7, 2007