By Lee Odden
Day one of DM Days 2007 has kicked off with a decidedly social media and online marketing flavor. The keynote session "Next Gen Interactive: How Marketers are Optimizing the Power of Social Media to Connect and Deliver Results" with DMA President John Greco and representatives from BusinesOnLine, IBM, Vmix and Crayon presented both the challenges and opportunities for direct marketers in the social media space.
A lot of effort is being put into helping direct marketers understand the nature of social media, where it might fit into their marketing future and how they might go about testing now.
The DMA Search Engine Marketing Council has quite a bit going on between sessions on search marketing, informational events and there will be presentations on the DMA search marketing certification program as well by the coordinator of that program, Dr. Amanda Whatlington. There’s also a one day seminar here in NYC after the DM Days event, “Search Engine Marketing - The Basics” on June 27th from 9-3:30.
The biggest challenge the DMA’s Search Engine Marketing Council faces in this regard is how to best provide insight and actionable information in a context direct marketers can relate to. The good news, is that we have several long time search marketers on hand to help with panels such as “Popularity Online: Winning Search and the Social Media Contest“ which ran yesterday morning. The session included included Heather Lloyd Martin, Detlev Johnson, Mike Moran, Jeanette Kocsis and Lee Odden.
Today, there will be several site clinics where attendees can have their web sites reviewed by panels of search engine optimization experts as well as live training for the Search Engine Marketing Certification program.
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