Get ahead and learn the most actionable search marketing items now! Attending this seminar, "Search Engine Marketing - The Basics", will provide you with a concrete understanding of how SEO, Link Building, PPC and Online Branding can benefit you.
This daytime seminar is conveniently broken down into four sessions. Take this opportunity to grasp the fundamentals of search engine marketing and walk away with comprehensive skills you can apply immediately!
Session 1: SEO & Writing for the Web
Learn how to create content that yield tremendous results by optimizing them to rank in search engines and creating copy that entices clicks on your listing in search results.
Session 2: Increase Traffic & Sales by Building Popularity
Receive specific examples on what you can do today to build your popularity and maximize your sales and ROI. Learn how popularity plays a primary role in success online.
Session 3: Pay Per Click Advertising
Learn the PPC techniques of the experts. You will be given a crash course on competitive PPC techniques including writing ads that win, optimizing your bids and position, designing landing pages that convert and receive high quality scores, geo targeting and day parting.
Session 4: Increase Your Brand Equity
Mike Moran of IBM will discuss findings with respect to brand and where IBM may be enjoying additional clicks from a positive effect on the brand within search listings.
The attendee will benefit from a better understanding of Search Engine Marketing. Light breakfast and afternoon refreshments will be served. Attendees will be given an hour to take lunch.
Location:
DMA Seminar Center
1120 Avenue of the Americas
Between 43 & 44 Streets, 14th Floor
New York City
Registration Rates:
DMA SEM Council Member: $99
DMA Member: $299* (*Includes one year membership to SEM Council)
CLICK HERE to learn more about this SPECIAL OFFER!
Non-Member:$399
To register or for more information, please visit our WEB SITE
or contact DMA Customer Service at 212.790.1500.
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