From Lee Odden of Online Marketing Blog:
The DMA07 conference will soon be upon us (Oct 13-18) and this year there's more search marketing programming to pick from than ever.
DMA07 programs in SEM include:
- Current Trends in Paid Search -
- Finding Gold in Paid Search Campaigns -
- Mobile Search Marketing: Separating Fact From Fiction -
- Optimizing ROI by Integrating Online Marketing Applications -
- Pre Conference - Search Marketing Certification Primer -
Part I: Introduction to Search Engine Marketing.
Part II: Search Engine Basics.
Part III: Site Indexing Challenges and How to Fix Them.
Part IV: Search Engine and Directory Submission/Inclusion Tactics. - Search, Seize, and Sell: The Power of Search Engine Marketing -
- Strategic Search Marketing. Support the Entire Customer Buying Cycle -
- Surfing the Search Marketing Wave: What's Hot, What to Watch and What's So Over -
- What Google, Yahoo and MSN Don't Tell You, How To Save Money and Win at Search -
- Free Clicks and Top Search Positions: Advanced SEO Copywriting Strategies -
- Search Engine Marketing Experience -
- Having a Web Site Isn't Enough: The Why's, Wherefores, and In’s and Out’s of Web Analytics, SEO, and SEM that Drive Clicks, Hits, and Conversions: Internet Marketing in 6 Easy Steps
- Desperately Seeking Links: Baiting, Buying and Socializing for Links -
Search Engine Marketing and Email Experience Councils Joint Networking Reception
Proving that SEMC can practice what it preaches in multichannel strategy, the council is teaming with DMA’s new Email Experience Council for a night of networking on Saturday, October 13, from 5 to 6 p.m. The event costs $65.
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