I have read some articles lately that suggest we are not doing our job if RSS is not part of our SEM strategy for our clients. RSS feeds are an incredible way of distributing content, and the value for search and content is undisputed.
But, RSS is not for everyone, contrary to other opinions I have read. One example: Many sites have very strict legal and regulatory guidelines that guide where and how their content is displayed. An RSS feed is not likely to be an acceptable form of marketing for those types of sites, since it would be difficult to regulate the content delivery. It is the same reason that many sites do not or can't use blogs and/or message boards. Secondly content needs to be created, requiring budgets and resources, and a commitment to creation of that content over a period of time. This may be difficult with a product or service that is established - relevant current news or content may not be as easy as it sounds.
I'm sure that RSS will continue to grow, in ways that we may not be able to imagine today, but it may not be the answer for everyone.
Jeannette Kocsis - SEMC Council Advisor
Harte-Hanks
