CRM Blog - One More Try

So after eight months of this blog sitting ideal I volunteered to try and revitalize what I think is a powerful communication tool.  This resource is intended to help the DMA's member (and anyone else who finds us) understand Customer Relationship Marketing (CRM).  We hope to share ideas, strategy, data/privacy issues, technology, best practices and other related topics.  We hope you will comment and let us know what you would like to learn more about.  The CRM advisory council is here to serve as a resource and knowledge base. I think you will be impressed by the depth of knowledge they can provide.

To get started please let us know how social media and sites like Twitter, Facebook, LinkedIn etc play in your CRM plans.

Josef Katz

CRM Audio Conference, Dec. 6, 2007, 11:00 A.M. (ET)

Carol Blindauer presented her CRM experience at Kraft Foods this morning. Bart Foreman, Group3 Marketing acted as the moderator and asked questions to Carol. It was a successful presentation by Carol for half-hour.

For CRM council members who did not have the opportunity to tune in, the DMA CRM council has made arrangement to make this recording available for you to listen until January 4, 2008. Please see instructions below.

Playback by Phone

1. To access the conference specified above, dial the phone number shown below

   according to your locale.

   

US/Canada – (888) 899-7904

            International/Local – (706)-679-5560

Playback ID: 077845340

2. At the prompt, enter the Playback ID shown above followed by the pound sign (#).

3. The playback will begin.

Playback via the Internet

1. To access the conference specified above, click on the link below or paste the entire URL into your browser: http://www2.eintercall.com/moderator/presentation/Playback?id=22fcdc36-dccb-470d-99e4-e3b5ceaa80f3.rpm

2. At the prompt, enter your name and email address

3. Click "Submit". The playback will begin.

 

The following keypad commands are available during the conference playback:

3     Fast forward 30 seconds 

7     Rewind 30 seconds

#     Pause/Resume playback

*     Exit playback

Audio Conference on Kraft Foods Experience in CRM

Carol Blindauer, Director of CRM Global Development for all Kraft CRM initiatives will speak on how she had to learn a whole way of trying to connect with consumers in the digital age.  CRM has always been a challenge for packaged goods marketers trying to develop consumer facing marketing tactics. We will learn from Carol and how her team faced these challenges.  Bart Foreman, President of Group 3 Marketing and former chair of the DMA CRM OpCom will moderate this audio conference. 

Call in information will be emailed to you next week. Hope you tune in for this educational benefit available for all CRM council members.

DATE: December 6, 2007 ( Thurs) 11:00 A.M. l 11:30 A.M (Eastern Time)

Replay Creative Dialog Session with Brian Baker

If you missed it, Brian Baker from Jackson Family Wines discussed the unbelievable complexity of wine marketing and how Jackson     Family Wines is using 21^st Century marketing tools and techniques to educate consumers about wine and at the same time alter the traditional three-step sales process for selling wine.  It’s not easy when you have 44 individual brands. 

We invite you to listen in to the Creative Dialog session and see what you missed.  The dialog was taped and you have FREE access to it through October 4^th.

Here are the details.  You need Real Player to hear it on-line.   

                                                                                                                                                                                                                                                                                                                                                                   

Playback via the Internet

1. To access the conference specified above, click on the link below or paste the entire URL into your browser:   http://www2.eintercall.com/moderator/presentation/Playback?id=e432e7d8-0c70-4b91-ac8e-af577ec78316.rpm

2. At the prompt, enter your name and email address

3. Click "Submit". The playback will begin.

Playback by Phone

1. To access the conference specified above, dial the phone number shown below according to your locale.

US/Canada -         888-899-7904

International/Local - 706-679-5560

2. At the prompt, enter the Playback ID shown above followed by the pound sign (#).

3. The playback will begin.

Playback Keypad Commands

The following keypad commands are available during the conference playback:

3     Fast forward 30 seconds

7     Rewind 30 seconds

#     Pause/Resume playback

*     Exit playback

   

The CRM Council’s focus for the next few weeks is to prepare for DMA07.

 

We hope you will attend.  As a reminder:

 

• The CRM Council is sponsoring a thought leadership session on Monday afternoon from 3:00PM to 4:30PM entitled, "CRM: – Is It Still Relevant?"  You will have the opportunity to ask the panel to justify their positions and continue this important dialog.
   
•  The CRM Council will host its first networking breakfast on Tuesday morning, October 16^th at 7:30am.  In addition to having the opportunity to network with your peers and further discuss the Monday session topic, we will have the privilege of learning how HCI Direct has utilized CRM to gain a 360^o view of their customers.  We will be asking you to “host a table” and represent the CRM Council to visitors.

 

 

Our next Creative Dialog is scheduled for Wednesday, October 3^rd.  1:30pm EST,     10:30am PST. 

 

More information will follow.

 

In closing, please contact our new Council manager, Anchie Vicencio at [email protected] if you are interested in participating in the new Advisory Committee that is replacing the Operating Committee.  The new structure will allow Council members to be involved in more strategic functions while the DMA team provides the “operations” functions to support the Council.

CRM OpCom Minutes from 08-01-07

To review the OpCom minutes from our last meeting, please click on below.  If you have any questions or concerns, please contact Dave Rinaldi at [email protected].

Download 80107_crm_opcom_minutes.doc