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Replay Creative Dialog Session with Brian Baker

If you missed it, Brian Baker from Jackson Family Wines discussed the unbelievable complexity of wine marketing and how Jackson     Family Wines is using 21st Century marketing tools and techniques to educate consumers about wine and at the same time alter the traditional three-step sales process for selling wine.  It’s not easy when you have 44 individual brands. 

We invite you to listen in to the Creative Dialog session and see what you missed.  The dialog was taped and you have FREE access to it through October 4th.

Here are the details.  You need Real Player to hear it on-line.   


        Playback via the Internet


        1. To access the conference specified above, click on the link below or paste the entire URL into your browser:


        2. At the prompt, enter your name and email address


        3. Click "Submit". The playback will begin.


        Playback by Phone


        1. To access the conference specified above, dial the phone number shown below according to your locale.


            US/Canada -         888-899-7904


                    International/Local - 706-679-5560


        2. At the prompt, enter the Playback ID shown above followed by the pound sign (#).


        3. The playback will begin.


        Playback Keypad Commands


        The following keypad commands are available during the conference playback:


        3     Fast forward 30 seconds


        7     Rewind 30 seconds


        #     Pause/Resume playback


        *     Exit playback


The CRM Council’s focus for the next few weeks is to prepare for DMA07.


We hope you will attend.  As a reminder:


  • The CRM Council is sponsoring a thought leadership session on Monday afternoon from 3:00PM to 4:30PM entitled, "CRM: – Is It Still Relevant?"  You will have the opportunity to ask the panel to justify their positions and continue this important dialog.

  •  The CRM Council will host its first networking breakfast on Tuesday morning, October 16th at 7:30am.  In addition to having the opportunity to network with your peers and further discuss the Monday session topic, we will have the privilege of learning how HCI Direct has utilized CRM to gain a 360o view of their customers.  We will be asking you to “host a table” and represent the CRM Council to visitors.


Our next Creative Dialog is scheduled for Wednesday, October 3rd.  1:30pm EST,     10:30am PST. 


More information will follow.


In closing, please contact our new Council manager, Anchie Vicencio at [email protected] if you are interested in participating in the new Advisory Committee that is replacing the Operating Committee.  The new structure will allow Council members to be involved in more strategic functions while the DMA team provides the “operations” functions to support the Council.


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