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« September 2007 | DMA Blog | December 2007 »

Audio Conference on Kraft Foods Experience in CRM

Carol Blindauer, Director of CRM Global Development for all Kraft CRM initiatives will speak on how she had to learn a whole way of trying to connect with consumers in the digital age.  CRM has always been a challenge for packaged goods marketers trying to develop consumer facing marketing tactics. We will learn from Carol and how her team faced these challenges.  Bart Foreman, President of Group 3 Marketing and former chair of the DMA CRM OpCom will moderate this audio conference. 

Call in information will be emailed to you next week. Hope you tune in for this educational benefit available for all CRM council members.

DATE: December 6, 2007 ( Thurs) 11:00 A.M. l 11:30 A.M (Eastern Time)


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